Fashion designers ready for Brüno

Planning on catching new comedy Brüno when it hits cinemas this Friday? You’re far from alone. The latest big screen adventure for comedy chameleon Sacha Baron Cohen follows in the film footsteps of his hugely successful 2006 hit, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan and expectations for more shocking humour are high. But it’s not just the chance to see Baron Cohen outrage more of the American public that has excited some fashion designers, rather the eccentric and flamboyant fashions sported by his titular Austrian fashion reporter.

Questioned on the film, Austrian fashion designer, Lena Horschek revealed to the Associated Press at last week’s Mercedes Benz Fashion Week in Berlin, Germany that she’s looking forward to it. The designer who favours an ‘old Hollywood’ style and has clothed stars like pop princess Katy Perry adds: “I think it’s gonna be a fun film.” Also keen to book his seat for the movie is Munich-based designer Marcel Ostertag though he’s concerned that the film’s depiction of the fashion industry will be far from flattering. “The world of fashion isn’t really like what he shows,” he says, without having yet seen the film. “I can laugh about it because I liked Borat, but I am also worried if people will take him seriously.”